Visual Identity
Our wordmark
OUR WORDMARK
While our logomark embodies what we do and what we stand for, our wordmark says who we are plainly and clearly.
Our wordmark should always be aligned to the grid, never distorted or rotated, and always given ample clear-space.
COLOUR
There are two versions of our wordmark: black for applications against a white background, or white for instances where the mark is against either
a dark or coloured background.
White
Black
When the wordmark is used against photographic imagery, the white version should always be used. Ensure that it is placed over a clean photographic plate with no visual clutter.
White
USAGE
Our logomark and wordmark are designed to be used together across all our communications. These guides illustrate the visual relationship the two marks should have to each other. Always use one of these two hierarchies when applying our marks.
1.
2.
Hover for grid
1.
2.
Hover for grid
If neither of the hierarchies are possible when applying our logos, ensure the logomark appears first when reading left to right/top to bottom and align items to the grid.

New Zealand Funds Management Limited is the issuer of the NZ Funds KiwiSaver Scheme, the NZ Funds Managed Superannuation Service, the NZ Funds Advised Portfolio Service, the NZ Funds Wealth Builder, and NZ Funds Income Generator. A product disclosure statement for each of the NZ Funds KiwiSaver Scheme, the NZ Funds Managed Superannuation Service, the NZ Funds Advised Portfolio Service, the NZ Funds Wealth Builder, and NZ Funds Income Generator is available on this website or you may request a copy by contacting us.