Visual Identity
Colour
SWATCH DOWNLOADS
You can download a .ase colour library for our brand colours below. This will allow you to access our swatches within the Adobe suite of products.
Included in the download is a .icc colour profile, to be used when exporting artwork containing RGB colour values for print applications.
PRODUCT COLOURS
We use a series of product colours to highlight and differentiate our core retail products. These should be used sparingly.
KIWISAVER
KS Primary
KS Dark
KS Low
KS Mid
21C559
1FBB55
64D68B
BCEECD
Linework & Type Only
INCOME GENERATOR
IG Primary
IG Dark
IG Low
IG Mid
1B2794
182385
5F68B4
BBBEDF
Linework & Type Only
WEALTH BUILDER
WB Primary
WB Dark
WB Low
WB Mid
F45F3E
E85A3B
F78F78
FCCFC5
Linework & Type Only
UK PENSION TRANSFER
IG Primary
IG Dark
IG Low
IG Mid
00A3E9
0098D9
4CBFF0
B2E3F8
Linework & Type Only
PRIMARY BLACK & WHITE
We are a black and white brand. Where possible, this should be our palette across all communcations. We use colour to distinguish our range of investment products, or to provide subtle highlights.
Brand Black
232323
FCFCFC
Brand White
SECONDARY BLACK & WHITE
We offset our primary black and white with an additional set to provide subtle standout. This is especially useful for creating tone-on-tone compositions on background and foreground elements.
Brand Dark
191919
Usage Example
F4F4F4
Brand High
Usage Example
FULL GREYSCALE RANGE
The full primary palette consists of an additional series of mid-tone greys. These should be used sparingly, for linework and type colour only.
Brand Dark
Brand Primary
Brand Low
Brand Mid
Brand High
Brand Light
191919
232323
656565
BDBDBD
F4F4F4
FCFCFC
Linework & Type Only
BLUE
We use a vibrant, digitally-focused blue for any communications where we need additional standout. This is especially useful for screen-based layouts, where you need to call attention to a particular UI element.
Blue Primary
0053F3
FULL RANGE
The full palette consists of an additional series of mid-tone blues. These should be used sparingly, for linework and type colour only.
Blue Dark
Blue Primary
Blue Low
Blue Mid
0053F3
0047CE
4C87F7
B2CBFB
Linework & Type Only
New Zealand Funds Management Limited is the issuer of the NZ Funds KiwiSaver Scheme, the NZ Funds Managed Superannuation Service, the NZ Funds Advised Portfolio Service, the NZ Funds Wealth Builder, and NZ Funds Income Generator. A product disclosure statement for each of the NZ Funds KiwiSaver Scheme, the NZ Funds Managed Superannuation Service, the NZ Funds Advised Portfolio Service, the NZ Funds Wealth Builder, and NZ Funds Income Generator is available on this website or you may request a copy by contacting us.