Visual Identity
Our logomark
OUR LOGOMARK
Growth is the fundamental focus of any investment. Growth is
measured by an increase over time. This is often quantified as %.
measured by an increase over time. This is often quantified as %.
Our focus is growing wealth for New Zealanders.
Our logomark embodies these two concepts: NZ + %.
NZ Funds Logomark
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NZ Funds Logomark
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It provides a distinctive graphic element and visual anchor point for all communications. It also provides the platform for a constantly evolving animated element that can be used across digital communications.
COLOUR
There are two versions of our logomark: black for applications against a white background, or white for instances where the logo is against either
a dark or coloured background.
a dark or coloured background.
White
Black
When the logomark is used against photographic imagery, the white version should always be used. Ensure that it is placed over a clean photographic plate with no visual clutter.
White
USAGE
Our logomark and wordmark are designed to be used together across all our communications. These guides illustrate the visual relationship the two marks should have to each other. Always use one of these two hierarchies when applying our marks.
1.
2.
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1.
2.
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If neither of the hierachies are possible when applying our logos, ensure the logomark appears first when reading left to right or top to bottom and align items to the grid.
New Zealand Funds Management Limited is the issuer of the NZ Funds KiwiSaver Scheme, the NZ Funds Managed Superannuation Service, the NZ Funds Advised Portfolio Service, the NZ Funds Wealth Builder, and NZ Funds Income Generator. A product disclosure statement for each of the NZ Funds KiwiSaver Scheme, the NZ Funds Managed Superannuation Service, the NZ Funds Advised Portfolio Service, the NZ Funds Wealth Builder, and NZ Funds Income Generator is available on this website or you may request a copy by contacting us.