Typography
Type sizing
TYPE SIZING
We use a 1.25 scaling system to determine type sizes across all formats. We then round to the nearest 2px.
A typographic scale means that no matter what medium we’re designing in, all of our type scale relationships will be consistent with each other.
Each typographic scale begins with determining a baseline copy size. As
a general rule, aim for larger (16-20px) for digital and smaller (10-14px) for print.
a general rule, aim for larger (16-20px) for digital and smaller (10-14px) for print.
The table below gives an indication of resulting typesizes against various baseline body sizes. Hover over each to see the results.
SCALING EXAMPLE
The table below indicates the available sizes off an 18px baseline.
12px (r)
16px (r)
18px (Baseline)
24px (r)
28px (r)
36px (r)
44px (r)
56px (r)
68px (r)
88px (r)
108px (r)
Wealth is what you choose to call important.
Wealth is what you choose to call important.
Wealth is what you choose to call important.
Wealth is what you choose to call important.
Wealth is what you choose to call important.
Wealth is what you choose to call important.
Wealth is what you choose to call important.
Wealth is what you choose to call important.
Wealth is what you choose to call important.
Wealth is what you choose to call important.
Wealth is what you choose to call important.
Baseline Body
÷ 1.25
÷ 1.25
× 1.25
× 1.25
10px
12px
14px
16px
18px
20px
CALCULATION TOOL
You can use the tool in the link below to calculate a scaling system off your chosen body copy baseline. Remember to enter 1.25 (Major Third) as the multipler, and round to the nearest 2px.
New Zealand Funds Management Limited is the issuer of the NZ Funds KiwiSaver Scheme, the NZ Funds Managed Superannuation Service, the NZ Funds Advised Portfolio Service, the NZ Funds Wealth Builder, and NZ Funds Income Generator. A product disclosure statement for each of the NZ Funds KiwiSaver Scheme, the NZ Funds Managed Superannuation Service, the NZ Funds Advised Portfolio Service, the NZ Funds Wealth Builder, and NZ Funds Income Generator is available on this website or you may request a copy by contacting us.
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