Typography
Our typeface
OUR TYPEFACE
Our typeface is Sons Tab, a New Zealand typeface with a Swiss accent and a German personality. It is a functional, hardworking face that captures the memory of Akzidenz-Grotesk, framed through the reality of Helvetica.
We restrict the weight usage to Medium and Regular for light backgrounds, and Regular and Light for dark backgrounds.
WEIGHTS
We restrict the weight usage to Medium and Regular for light backgrounds, and Regular and Light for dark backgrounds.
SONS TAB MEDIUM
We’ve been managing New Zealanders’ wealth since 1988.
SONS TAB REGULAR
A flexible way to build your long-term savings.
New Zealand Funds Management Limited is the issuer of the NZ Funds KiwiSaver Scheme, the NZ Funds Managed Superannuation Service, the NZ Funds Advised Portfolio Service, the NZ Funds Wealth Builder, and NZ Funds Income Generator. A product disclosure statement for each of the NZ Funds KiwiSaver Scheme, the NZ Funds Managed Superannuation Service, the NZ Funds Advised Portfolio Service, the NZ Funds Wealth Builder, and NZ Funds Income Generator is available on this website or you may request a copy by contacting us.
SONS TAB REGULAR
Partners in managing your long-term wealth.
SONS TAB LIGHT
Achieving your wealth goals can be a difficult journey to take alone.
USING OUR TYPEFACE
What to use for a heading, and what to use for body copy? Here’s a guide for where to use each weight.
Headlines
The majority of the time, stick to Medium. The exception is when you’re on a black background, in which case you drop down to Regular.
Medium for headlines on white.
Medium for headlines on colour.
Regular for headlines on black.
Body
The majority of the time use Regular. As with headlines, however, drop a weight when placing copy against a black background.
Regular for body copy on white. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras efficitur elementum neque id dapibus.
Ut sit amet neque id dolor es consequat venenatis. Donec pharetra leo. Ut ac ullamcor sapien, vel congue.
Regular for body copy on colour. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras efficitur elementum neque id dapibus.
Ut sit amet neque id dolor es consequat venenatis. Donec pharetra leo. Ut ac ullamcor sapien, vel congue.
Light for body copy on black. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras efficitur elementum neque id dapibus.
Ut sit amet neque id dolor es consequat venenatis. Donec pharetra leo. Ut ac ullamcor sapien, vel congue.